The 7 Greatest K-beauty Developments Of 2023

So after your first burst of water to wet the hair, the subsequent shot will contain the correctly dosed product, which is then rinsed clear, using significantly much less water than traditional methods. They’ve dubbed this technique Cloud Cleansing, and it’s getting used with the brand’s Kèrastase and L’Orèal Professionnel salon merchandise. “L’Oréal’s century-long legacy of haircare formulation leads us to the salon as a primary focus in our sustainability journey,” says Balooch, head of L’Oréal’s Technology Incubator. Not to be outdone, Ulta introduced a partnership with DoorDash in October for same day delivery in choose cities across the nation, and it’s not onerous to think about an in-house model might observe in 2022.

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